FOR IMMEDIATE RELEASE

Contact: Margaret Bensfield 212.255.8455
margaret@rosengrouppr.com

BEE CO-PUBLISHER NAMED AMONG
MEDIA INDUSTRY PEOPLE TO WATCH

Dallas, TX (August 2, 2005) – This week, Advertising Age features Celine Gumbiner, CEO and Co-Publisher of Bee magazine, in its “Twentysomething Special Report,” a section highlighting the best and brightest of media’s under-thirty set.

The coveted list profiles twenty upcoming media stars, with Gumbiner the only independent magazine publisher selected. The 24-year-old finds herself amid impressive company: others include marketing whiz-kids from major brands like Levi Strauss, as well as Nihal Mehta, founder of quickly-growing wireless marketing company Ipsh, and Josh Schwartz, executive producer of the hit TV show ‘The O.C.’

An international media trade journal, Advertising Age is widely considered to be the most esteemed publication in its category.

Modest about the accomplishments she’s made, Gumbiner prefers to politely shrug off praise and direct attention to Bee magazine, set to launch this October. “I’m so busy building Bee that I haven’t had a second to stop and think about my age,” she says.

Prior to starting Bee, Gumbiner worked with Deloitte & Touche in New York, and as an analyst for The Hallwood Group Incorporated. She now serves as a non-executive director of Hallwood Investments Limited, a money management company.

Bee magazine, co-published by Gumbiner and partner Erik Velez, 29, is for smart women on the move. The magazine’s substantial politics, finance and lifestyle content provides women with an unprecedented alternative to the dozens of fashion and decorating titles already available to them on newsstands. It will sell for $5.95 at major retailers around the country. Total circulation is 100,000, increasing to 200,000 by the end of year four. Bee’s frequency will initially be quarterly, with plans to become bi-monthly in 2006 and monthly in 2007.