But for a lot of people, controlling one’s urge to splurge is a lot easier said than done—especially in the face of media images that constantly glamorize “the good life” and all the material trappings that purport to define it.
To reign in excessive spending, experts say it’s best to start not with big ticket items—like that $750 Prada handbag you’ve been eyeing—but with the smaller, routine purchases you may be making on a daily or weekly basis. According to New York-based financial advisor David Bach, it may be something as simple as your morning dose of java from Starbucks (you know, the one that costs you $5 a jolt.). Bach, the author of Smart Women Finish Rich, calls it your “latte factor.” It’s the little things you purchase each day that really add up—and make a dent in your budget. . . .
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