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Buying gold isn’t like buying stocks or bonds. For starters, you usually don’t contact a broker to make a purchase. And, as opposed to when you buy stocks and don’t take physical possession of anything other than a statement, when it comes to precious metals, experts say it’s vitally important to own the actual metal—not someone’s paper promise.

   The most common examples of physical metal that you can own are coins, bars and high-karat jewelry, but the overwhelming majority of investors in precious metals buy gold coins. The three most popular gold coins are the American Eagle, American Buffalo and the Canadian Maple Leaf. The coins are available in various increments, too, from as little as 1/10th, 1/4th or one single ounce. Buying about 15 ounces of gold will cost you roughly $10,000.

   Storing this metal shouldn’t be a problem—you can literally put a million dollars worth of gold into a shoebox. Owning silver, however, is different, since it is less expensive. In order to store large amounts you may want to go with a licensed depository, several of which are located in Wilmington, Delaware.

Not Just Another Commodity
Some of you may be wondering: why should I buy gold at all?

“A client told me that once a person puts a gold coin in their hand, it’s worse than crack,” says precious metals expert Barry Stuppler, past president of the Professional Numismatists’ Guild Consumer Protection Committee. “Owning gold is really addictive.”

   Central banks still hold gold as a last resort asset, and gold is redeemable in any currency in any country in the world. It’s considered a means of storing value in a way that is not possible with paper currencies, such as the dollar, which can lose value based on deficit spending by the federal government. The price of gold is driven by a variety of factors that include supply and demand, interest rates, the value of the dollar, the overall investment environment, and even political instability.

   Because of that, gold is considered a good hedge against currency devaluations and inflation. It can be easily sold, and for many people, it has a certain emotional appeal.

   The “Midas metal,” as gold is sometimes called, has earned respect based on its long history. Gold has been in existence for 6,000 years, which trumps most other forms of currency, including many national paper currencies that have come and gone.

   In January 1980, the price of gold hit an all-time high of $850 an ounce in the wake of economic uncertainty in the U.S. (due to high gas prices, inflation and unemployment), fear over major geopolitical events, including the Soviet invasion of Afghanistan and the Iranian revolution, which cut oil exports. Not many people are predicting that gold will return to those 1980 prices anytime soon. But some observers are nevertheless very bullish on gold. Noting that gold hit a 26-year high of $730 an ounce in May 2006, Citigroup Inc. analyst John Hill said in a June 4 report: “We have been positive on gold for three years and expect it to ratchet much, much higher over time.” Hill and the Citigroup global metals team expect gold prices to average $632 an ounce in 2006, $700 an ounce in 2007 and $750 an ounce in 2008. “We would not be surprised to see a test of the old highs of $850 an ounce,” Hill added.

   Clearly, you can get a very nice return on your money by investing in rare gold coins and other precious metals. According to Stuppler, the CU3000 Index, a broad index of rare coins, has returned an average of over 13 percent a year since 1970. Stuppler also notes that carefully selected high-end rare coins have appreciated far more. Moreover, he cites data from Penn State University showing that dedicating five percent of your investment portfolio to rare coins not only increases return, it also slashes the overall risk of your portfolio.

   Stuppler himself has a long and extensive background in precious metals. He’s a rare coin and precious metals consultant and dealer of 40 years, and specializes in working with investors. He is also chairman of the Professional Numismatists’ Guild Consumer Protection Committee, and publisher of CoinMag.com and Gold News Today, online publications that supply information about precious metals. He says if you buy gold it’s best to take physical possession of the gold, whether it’s a few ounces or substantially more. You can always sell the gold and turn it into cash later if necessary.

The Current Forecast
One disadvantage to investing in gold is that it’s non-interest bearing. So, unlike a bond or a savings account, you’re not getting paid interest on your investment. And one ounce of gold today doesn’t change; it’s still the same one ounce of gold two or three years from now. By contrast, if you owned stock in a company, those shares could split 2-for-1, meaning 100 shares today could turn into 200 shares in the future.

As of this writing (in mid-September 2006) gold was selling for $588 per ounce. That’s up from $515 an ounce in early 2006, but since gold is well off its recent highs in the 700-dollar range, Stuppler says “it’s now a wonderful time to be buying gold.”

   Some experts also say silver looks interesting right now—mainly because it’s attractively priced at just $11 per ounce. But Stuppler says he would not recommend platinum or palladium for beginning investors in precious metals. His reasons: Platinum is near an all-time high of $1,200 per ounce, making it overvalued. And as for palladium—a rare, silver-white metal that resembles platinum—although it is down to around $300 per ounce, its price is being driven down because manufacturers are coming up with others ways to replace it.

   “When you have gold, you have real value. Currencies have come and gone for thousands of years, but gold is still a means of determining wealth,” says Stuppler.

How to Get It
You can buy and sell gold online, through the mail, or via a local coin or jewel dealer. One caveat should you decide to delve into the world of precious metals investing: beware of fraudsters. Gold scams are believed to be among the most popular of all precious metals scams. You’ve probably received one of those annoying Nigerian money scams in your e-mail inbox, right? Many of them are linked to gold scams. But other cons abound—everything from hucksters selling phony gold mines or non-existent gold bullion to scam artists supposedly unloading gold that’s allegedly maintained in Swiss vaults or held over from World War II Nazi seizures. For any sizeable investment, you certainly want to have an experienced, reputable precious metals expert handle your purchase.

   To locate one, visit www.PNGdealers.com. This is the website of the Professional Numismatists Guild. Once you go to the home page of this organization, click on “find a dealer.” You’ll be able to look up regional dealers and sort out experts by name and state. Because the PNG only lists professional dealers who are credible, have been around for years, and who abide by a professional code of ethics, this is a great way to weed out undesirables who may or may not be legitimate.

   Stick with reputable gold dealers, and you’ll likely find that your investment in gold will turn out to be—well, golden.

Lynnette Khalfani, The Money Coach, is the author of The Money Coach’s Guide to Your First Million. Get her free personal finance newsletter at www.themoneycoach.net.


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